"THE PLACE TO BE" - BIRKENSTOCK
[VISUAL IDENTITY DESIGN]

THEPLACE2B is a project I worked on for BIRKENSTOCK ITALIA during my internship at Green Media Lab in Milan. It involves a series of street events organized by BIRKENSTOCK ITALIA, scheduled for 2024, with the goal of raising brand awareness and expanding their audience, particularly targeting Gen Z. For THEPLACE2B, I was responsible for creating the visual identity, including designing a logo that best represents the street style of the event while maintaining a strong visual connection to the BIRKENSTOCK brand. Additionally, I designed the website interface and developed a custom “street” font.

CREATIVE DIRECTION by Green Media Lab
ART DIRECTION & DESIGN by me