"MILANO NON É DIFFICILE" CAMPAIGN - CANDIDO1859 x Quarta Caffè
[APPAREL DESIGN]

This project was commissioned by the fashion store Candido1859 in collaboration with the historic Lecce-based brand Quarta Caffè. The campaign was created to promote their coffee during the summer season, with a focus on "caffè in ghiaccio," or iced coffee "alla salentina" (from the Lecce region). In Lecce, during the summer, hot coffee is sweetened and poured into a glass filled with ice, then served to customers. The campaign humorously highlights how a process so simple can become complicated for people in Milan, where iced coffee is often served in various, unconventional ways rather than the traditional one. The campaign is meant to be lighthearted and fun, not to offend anyone, but to playfully poke fun at the different traditions surrounding how coffee is served and enjoyed.

CREATIVE DIRECTION by CANDIDO 1859
ART DIRECTION & DESIGN by me